Task
Scan. Play. Win: QR-code Enabled Games at Live Brand Events
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Delivery Partner: BTL Africa
No app download. No queue. Just scan and play. Frictionless mobile engagement designed for live audience participation.
| 2 events
Takoradi & Accra |
2 game formats
Trivia & Spin |
Zero friction
QR-powered entry |
THE CHALLENGE
At live events, every second matters.
Long queues, complicated onboarding, and technical friction can quickly kill audience excitement.
The brief was simple. Create a memorable experience that kept audiences engaged while placing the brand at the center of every interaction.
WHAT WE BUILT
- Deployed Trivia: a quiz-based game that tested participants’ knowledge and delivered instant rewards on correct answers
- Deployed Spin the Wheel: an interactive digital prize wheel that participants accessed by scanning a QR code with their own phones
- QR-based entry meant zero hardware to distribute. Every smartphone became a game controller
- Managed live game administration and prize redemption in real time at both events
THE RESULTS
- High participation rates across both events, driven by the frictionless QR entry mechanic
- Instant reward delivery kept energy and excitement high throughout
- The brand was at the centre of every interaction. Reinforcing the brand message through play
- Scalable model that can be deployed at any event with minimal setup time
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.
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