Ebony Condoms Ghana

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Delivery Partner: BTL Africa

We put guests on the big screen and they put us at #1 on Twitter. By turning guests into live content creators, the campaign transformed event participation into a nationwide social conversation.

THE CHALLENGE

The launch of Ebony Condoms Ghana needed attention both inside the venue and across social media.

The challenge was not simply getting people to attend. The challenge was getting people to participate, share, and amplify the experience in real time.

We wanted every guest to become part of the campaign itself.

WHAT WE DID

• We implemented live social walls that displayed attendee posts, reactions, and brand interactions in real time throughout the venue.
• Ahead of launch, we developed a social engagement strategy designed to build anticipation and encourage conversation before the event even started.
• During the campaign, we monitored hashtag performance and amplified engagement in real time.
• After the event, a structured content strategy extended visibility well beyond launch night.

THE RESULTS

• The campaign achieved the number one trending topic on Twitter in Ghana during the campaign period.
• Guests actively shared content throughout the event because they could instantly see themselves become part of the experience.
• What began as a physical launch event evolved into a nationwide digital conversation powered by real time audience participation.