Graphic Communications Group Limited

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Delivery Partner: Afrifanom

We transformed a milestone celebration into a nationwide consumer engagement campaign.

THE CHALLENGE

When Graphic Communications Group Limited prepared to celebrate its 70th anniversary, the opportunity was bigger than a commemorative campaign.

The goal was to create something that rewarded loyal consumers, strengthened partnerships, and generated measurable commercial value at scale.

Instead of simply executing a promotion, we developed the business case behind it.

WHAT WE DID

• We designed the original campaign concept and structured the promotion to run across both MTN Group and Vodafone Ghana platforms to maximize participation and reach.
• From campaign mechanics and participant verification to prize management and winner selection, we oversaw the entire execution lifecycle.
• We also coordinated a revenue sharing structure that aligned incentives across all participating stakeholders.

THE IMPACT

• The campaign generated more than GH₵2M+ in revenue.
• Consumer participation funded all giveaways while creating surplus revenue for participating partners.
• More importantly, the campaign demonstrated how telecom enabled promotions could become sustainable commercial models for media brands looking to deepen audience engagement while generating new revenue streams.